It is unfair to compare the Ghanaian music industry to Nigeria’s, according to outstanding Ghanaian disc jockey DJ Vyrusky, who cited monetary investment as his justification.
He provided evidence to support his claim that Ghana is far behind Nigeria in terms of the amount of money invested in song promotion and marketing.
The seasoned DJ accused Ghanaians of not appreciating local music and claimed that they prefer to support and respect international music instead.
In an interview with TV3 that 1Family Radio was listening to, DJ Vyrusky said that the absence of proper investment in Ghanaian music has delayed the industry’s development in comparison to other nations.
“It is actually not fair to compare the Ghanaian industry to the Nigerian industry. The truth that everyone is running away from is money,’’ he noted.
“The Nigerians are where they are because of money. They have the backing to push a song. I can say this because I am in the camp.’’
“Kidi’s ’Touch It’ song was global. I mean, it is a nice and big song because Kidi did amazing. It went viral because there was a budget to push the song. But some artists find it difficult to promote their songs on the radio because they don’t have the budget to maybe give the DJ’s something to play the song.’’
“You want to compare this industry to an industry where Davido sat on Igbo’s interview and said he spent close to $3 million on his album; how do you want to compete?’’ He quizzed.
He continued, “Do you understand, so it is like they are not being fair to that little Ghanaian artist who is coming up, trying to push his stuff.’’
“I think it is something with Ghanaians. I beg you, people, don’t come and kill me. From childhood, we always tend to appreciate things that are foreign. Whatever comes from outside, Ghanaians appreciate it more than what we have here,’’ he added.
Source: 1Familyradio