George Quaye, a playwright, actor, and media personality, has advocated for a change in the way the public views Ghana’s creative sector.
In his opinion, the idea that the sector is home to heedless people is out of date.
George Quaye, the CEO of Image Bureau, a communication and event planning firm, shared his opinions with Graphic Showbiz during a live Twitter conversation that 1Family Radio was watching.
He underlined that, given its current importance in influencing society, Ghana’s creative space should no longer be viewed as a domain for irresponsible people since it has developed and now demands cutting-edge technology and industry skills.
“It demands advanced technology and adequate knowledge of the industry from its players to thrive, and as such, it shouldn’t be seen as the preserve of the unserious, given the changing trends and the critical role the current space plays in shaping society,’’ he said.
Quaye claims that there has been a shift in the industry’s favor as more individuals have come to recognize its worth. He said that although initially it appeared to be a liability, things have evolved, and he was appreciative of those who recognized the potential.
“It started out as an oral tradition; concert art, among others, and we were never considered a serious part of anything. The people who started did not have much going for them.’’
“Things have changed over time. Thanks be to God, and a few of our people began to see the value of it. This is because in the early days, it looked like a sector that was a liability,’’ he added.