Desmond Kwesi Blackmore, a Ghanaian rapper and entrepreneur better known by his stage name D-Black, has counseled other artists and creatives in the entertainment industry to exercise prudence when marketing their skills to the general public.
In a video that D-Black posted on his X handle and that 1Family Radio saw, he emphasized how important it is for artists to understand how the music business is evolving and how crucial marketing is to their survival.
He emphasized that musicians need to actively use social media platforms for self-marketing because simply making great music is no longer enough.
“People need to understand that the industry has changed; it’s evolved. It’s the business. The artists and creatives need to understand that the music alone is not enough. You need to get up and grind,’’ he said.
“You need to take your phone, get on your social media, and upload that studio session to let people know. Market it, boost the post, upload it on YouTube, and put the ads on it. Create content.’’
In addition, he provided more advice on how musicians might raise their social status and mentioned the fierce rivalry in the music business and the importance of marketing for success.
“Make sure you book interviews; do show up for interviews; be in their face; the music is not enough; there’s always a better singer than you; there’s always a better producer; there’s always a better DJ; your marketing is the key to success, absolutely,’’ he added.
The remarks made by D-Black coincide with a period of intense debate over how to guarantee the expansion of Ghana’s music sector. A lot of people have accused creatives of not doing enough to promote their craft. While the public should lend greater support and refrain from trolling, creatives have called for both.